Booghe Toys
Experiential Toy Shop
PROJECT DETAILS
Sector: Retail
Location: The Fort Shopping Centre, Birmingham, UK
About: The UK’s first experiential toy shop, Booghe Toys, located in Birmingham.
Designed to create an experiential, whimsical, and interactive environment, Booghe Toys captivates children’s imaginations while providing a functional and enjoyable shopping experience for parents. Our goal was to blend the charm of a fantasy world with practical design elements, ensuring safety, sustainability, and ease of maintenance.
Our design features unique decorative stucco, using techniques such as stippling, troweling, and stenciling to create intricate textures and add visual appeal to the space. The durable finishes enhance the tactile experience and complement the overall aesthetic of the store.
